Las Vegas, NV January 09, 2009 – Today it was announced that the United States lost 2.6 million jobs in 2008 and the national unemployment rate was 7.2, and yet there are still some silver linings in the country.
A Summerlin Nevada based company, USA SEO Pros, works in search engine optimization and has posted tremendous year over year growth.
For the year 2008, USASEOPros reported a 53 percent growth in sales from the previous year, despite the overall economy contracting and the unemployment rate rising.
While this growth is somewhat surprising at first glance, a closer look at the business and the nation as a whole may explain this phenomenon. Sean Lanier, a macroeconomics student in Las Vegas suggests that as the layoffs continue, more people will look to home businesses to support themselves.
“I’m not particularly surprised by the growth in internet advertising spending,” Lanier said. “People are starting more home based businesses than usual, thanks to the increase in layoffs. One easy and effective way to advertise your business is through search engine optimization.”
USA SEO Pros manager Steve Howe said the company had more than tripled the number of its search engine placements since mid-summer.
“Partially due to our increased business but also because of our improved system capabilities, we’ve been able to really push the business,” Howe said. “It’s hard to say what 2009 will look like because this recession just keeps getting worse, but we’re going to keep working hard for our clients and keep ranking our sites.”
Las Vegas itself has been hit very hard by the current recession. Fewer tourists are coming to the city and spending less here than they have in the past. Unemployment is the highest it’s been in some 20 years and many people are struggling to make ends meet.
“We have a classic of desperation and creativity,” Lanier said. “People have turned to gambling in the past when they were down, but now they’re realizing that it’s not a long term answer. The length of this recession is what’s really scaring people and that’s why (USA SEO Pros) is seeing the increased business. People are going into business for themselves and trying to carve a niche.”
###